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Mon, Feb. 3rd, 2014, 11:07 am
Superb Owl Commercials

All right here. I highly recommend the lovely (and surprisingly controversial) Coca-Cola spot "America the Beautiful", the Budweiser one with the puppy, the SodaStream one for sheer prurience, the Jaguar one for your British bad guy fix, and the faux ad for Monsanto.

Which are your favorites?

This entry was originally posted at http://filkertom.dreamwidth.org/1647486.html. You may comment there or here, although LJ tends to have a livelier conversation at this time.

Mon, Feb. 3rd, 2014 04:30 pm (UTC)
lemmozine

My poor brain read the headline as "Super Bowel Commercials." I need to wake up.

Tue, Feb. 4th, 2014 01:39 am (UTC)
gridlore

Consider the game was absolute crap, you're not that far off.

Mon, Feb. 3rd, 2014 04:42 pm (UTC)
rono_60103

Given that I mostly succeeded in ignoring the game and the ads, the only ones I've seen are the two you mentioned plus the Radio Shack "The 80's called..." ad.

All were good in their own way.

Mon, Feb. 3rd, 2014 05:12 pm (UTC)
maiac

The Budweiser "puppy love" commercial turned me into a puddle of goo, of course. I loved Gracie in the Cheerios commercial, too.

I really liked the Coca-Cola commercial, but I expected the Usual Suspects to go ballistic over the "un-American" languages in it. ::rolls eyes::

The Chrysler commercial featuring Bob Dylan irked me because of the "let the Germans make your beer and the Swiss make your watch", because there's an American watch company that set up right here in Detroit and created some jobs. Yo, Chrysler, it's not just car companies that need American consumers to Buy American.

Edited at 2014-02-03 05:12 pm (UTC)

Mon, Feb. 3rd, 2014 07:45 pm (UTC)
alverant

You mean the Usual Suspects who speak in thick accents and are the ones carrying misspelled protest signs?

Mon, Feb. 3rd, 2014 09:30 pm (UTC)
maiac

Whether they have "thick accents" depends on whether the hearer is from the same linguistic region or not. But yeah, the Usual Suspects who are as ignorant of American Standard English as they are of history and the Constitution.

Tue, Feb. 4th, 2014 02:17 am (UTC)
alverant

I was more thinking about the way they talk on national news programs, at least before cable. The ways that don't put an "a" in "Boston" or have a large number of drawls or minimizes the use of local slang as examples.

Mon, Feb. 3rd, 2014 05:51 pm (UTC)
ebenbrooks

It seems the trailer for "Winter Soldier" isn't up there. Odd.

Mon, Feb. 3rd, 2014 05:57 pm (UTC)
lemmozine

On the "buy American" thing - since we're exporting jobs to nearly every country on Earth, my opinion is, there really is no such thing. My opinion: what's needed are laws codifying ethical behavior in the global economy. If a company benefits from cheap labor overseas, they should be hit by a tax on imports of any goods produced, but not just that. Conditions for their overseas workers should be regulated to prevent slavery and sweatshop conditions, and allow decent wages and benefits for their overseas employees.

We are part of a global economy, like it or not, and cries of "buy American" are ignorant yahooisms of a past generation. And do they mean South American or North American? But then, what else would one expect from a badly-aging jeezoid hero of yesterday like Bob?

Fri, Feb. 7th, 2014 06:01 pm (UTC)
ldyerzsie

The Chrysler commercial irked me because it's not an American company anymore. Fiat owns it. As evidenced by the fact that their checks are cut in the Italian corporate headquarters.

Fri, Feb. 7th, 2014 06:11 pm (UTC)
lemmozine

Yep. I'd heard that, from all over the internet.

Fri, Feb. 7th, 2014 09:50 pm (UTC)
alverant

I'd rather see "buy local" or at least "shop local" to support smaller businesses. It's hard to do given the advantages chains have to buy in bulk.

Sat, Feb. 8th, 2014 12:48 am (UTC)
lemmozine: oul

Agreed. Or should I say "Sold American."

Mon, Feb. 3rd, 2014 08:32 pm (UTC)
dragonmakr

I can sure see how some folks would be up in arms (as it were) over the Coke spot, but I thought it was lovely. The Budweiser made me tear up, and the Monsanto made me giggle and giggle! That one didn't actually air, did it?

Mon, Feb. 3rd, 2014 08:53 pm (UTC)
kkatowll

I loved the ad about the deaf Seahawks players (but maybe that was before the actual game and thus doesn't count?)...but as an ad for a product I think it failed. I totally didn't get the connection to the Duracell batteries in his hearing aids.
I loved the puppy-Clydesdale ad the most, but again, I didn't connect it to beer. Although, if I drank beer, I would probably have learned by now that the pretty horses are the Budweiser(?) symbol.
I liked the Cheerios puppy-baby negotiation, and at least I got the product! Product placement FTW!
I REALLY liked the "America The Beautiful" song but again, I have no memory now of what product was for sale.
The Hyundai Genesis ad was GENIUS. All the saves got my attention, and then when the car suddenly stopped we both went WHOA! And I actually looked up the car. ...Only to find that the brake thing is a cruise control function, which of course you wouldn't have running on a side street. Curses. Also it isn't described as a sudden-braking thing, just as a way to gently slow down if the car in front of you slows. So it was the most successful in terms of making me want it enough to look it up, but totally disappointed me because it over-sold its own features. Gah.
So...I guess for me, Cheerios wins from an ad effectiveness point of view. Otherwise, I want to know if that guy in the barn and the girl selling puppies get together. :) But I still won't drink beer, no matter how cute their ad is...

Tue, Feb. 4th, 2014 01:50 am (UTC)
gridlore

The trailer for Captain America 2: The Winter Soldier rocked.

Mt favorite actual ad was the Radio Shack ad. It was fun, played beautifully on the image of RS as an out of date store, and did a great job of presenting the revamped store.

There are follow on ads. My favorite is selling Jason Voorhies a 3-D printer.

http://youtu.be/fy6Ws7BqwQs

Tue, Feb. 4th, 2014 03:08 am (UTC)
peteralway

I tried to watch an ad, but, well, there was too much advertising superimposed over them. I really don't have the patience to fight my way through advertising to watch advertising.

Tue, Feb. 4th, 2014 03:29 am (UTC)
alverant

I shouldn't have read the comments. How quickly people forget that 90 years ago people from all over Europe were coming here. Many of them didn't speak English and many of them never learned. There are still streets in Chicago, New York, etc where you can still hear people talking in their native tongues and buy a newspaper from across the ocean with foreign money. I think that's pretty cool and one of the awesome things about this country.

I have to wonder of those people complaining about that commercial would say the same thing if languages like Gaelic, German, or Italian were used.

Edited at 2014-02-04 03:30 am (UTC)

Fri, Feb. 7th, 2014 05:55 pm (UTC)
ldyerzsie

I mentioned exactly that on a discussion on FB. My great grandparents were among those who never learned English. Heck, they couldn't read or write when they came here.

Tue, Feb. 4th, 2014 04:52 am (UTC)
gardnerhill

Puppy-horse ad for me - the beer sucks, but it does pay for those adorable Clydesdale mini-films every BigGameSunday.

Yay for the return of the Cheerios family! That, and the Coke commercial (which also snuck in a two-dad family at the end!), were greatly entertaining if only to watch ignorant right-wing Republican GOP Red Party bigots screech themselves into vomiting tantrums like a three-year-old. (Can't *imagine* why people would assume right-wingers would hate that ad, Reince.) And for every "Talk Amurrican!" comment on Facebook, remind them that one of those languages was indeed a Native American language.

Fri, Feb. 7th, 2014 05:57 pm (UTC)
ldyerzsie

I like to point out that while our government conducts it's business in English, America doesn't HAVE an official language. And some states have multiple official languages in their laws. Louisiana being the the one that jumps most readily to mind.

Tue, Feb. 4th, 2014 09:40 am (UTC)
barondave

The most surprising ad, for me, was the one for the new Cosmos. Eye-popping and informative. Should be fun.

Not, technically, a commercial, but great: The opening to the third quarter, featuring various NYC landmarks as musical instruments.

Tue, Feb. 4th, 2014 10:00 am (UTC)
rmjwell

My top two were the Doritos ad with the kid riding the dog and the Audi ad with the Doberhuahuas. The latter because Sarah McLachlan was so wonderfully utiilized.

Tue, Feb. 4th, 2014 08:19 pm (UTC)
smparadox

My favorite was the Coca-Cola ad, because it was in all those different languages. But then again, that I remember a Canadian Pride advertisement, that emphasized that they are not a "Melting Pot" but rather "Multicultural" and the reaction to this ad certainly exemplifies that difference.

Funny though, "Melting Pot" US has no official language, while Multicultural Canada has two (English and French). A certain bit of irony there...

Edited at 2014-02-04 08:21 pm (UTC)