I just took a couple of minutes to watch all four videos. As far as I'm concerned, it's no contest. Nothing against eggs, beer, or fertilizer (the other three products), but this is the only one that's truly innovative.
I think the "Rube Goldberg" YouTube video, in a cut-to-one-minute version, would make a great commercial. I confess, though, that I'd like them to refine the soundtrack, making the song more sung and less shouted. Right now, it grates on my ear.